Europe media coordinator, Bulgari, Roma

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Azienda/Istituzione

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts. Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand. Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

Posizione lavorativa

- Collaborate to define the European marketing and communication strategies and manage ATL budget allocation across Markets in line with the Brand vision, mission and goals;
- Establish a strong relationship with Europe and all the various stakeholders to help building a cohesive European marketing team;
- Develop and implement media plans, ensuring the appropriate media coverage in accordance with Central guidelines, and allowing local team for efficient PR negotiations;
- Coordinate Local Marketing Teams and European Media Agencies to implement harmonized and integrated traditional and digital communication plans and initiatives, tailoring activities to suit local marketplaces, their audiences and Brand Awareness maturity, while ensuring robust co-ordination and execution of pan-European marketing activities;
- Reporting on a monthly basis to HQ the media spending split across markets, icons and media channels using specific media monitoring templates;
- Manage the assigned ATL budget, monitoring it and coordinating all Markets at each budget revision (BDG, R1, R2) and updating the schedule of initiatives accordingly;
- Support Controlling in monthly billing reconciliation, minimizing delta between forecast and actual;
- Raise Purchase Orders on a monthly basis in accordance with the media planning and facilitate the payment flow to vendors (Media Agencies, Direct suppliers, JBP suppliers e.g. Google);
- Proactively provide analysis on the business performances and how to optimize media spending accordingly to maximize results;
- Monitor media campaign performances on a monthly basis ensuring traffic growth, qualified user sessions and online sales growth YoY in coordination with b.com and eCommerce team (Rome and Dublin).

Professioni Cultura Creatività Media Comunicazione

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